About Us – TheInsuranceLead

The news that insurance pros pass along

About The Insurance Lead

The Insurance Lead is a new kind of editorial platform for the insurance industry. Built for leaders, not advertisers, it brings together the voices of carrier, MGA, wholesale, and retail decision makers. From operational strategies to people, technology and AI transformation built specifically for insurance, it delivers sharp perspectives and practical ideas to help you lead with clarity.

Letter from the editor

Insurance leaders face no shortage of headlines, webinars, and reports. What’s missing is clarity. That’s why we created The Insurance Lead: to get practical and specific about what truly matters for the future of insurance.

Over my career advising hundreds of executives across carriers, MGAs, brokers, wholesalers, and technology firms, one truth stands out: change is accelerating, but understanding it is harder than ever. This platform is built for decision makers who need more than soundbites.

Our goal is to deliver original research and sharp commentary that separate the signal from the static, connect emerging trends to business realities, and support sharper long-term decisions.

What makes The Insurance Lead different?

Independent perspective that is editorially, led not advertiser driven.
Breadth of voices, from carriers to MGAs, brokers to tech innovators.
Practical insight that ties strategy, operations, and technology to action.

What you can expect:

In-depth views on AI, digital transformation, risk innovation, talent, and distribution.
Practical commentary from established leaders and fresh voices that challenge assumptions.
Analytical, occasionally provocative perspectives grounded in the realities of insurance.

You don’t need another recap of yesterday’s headlines. Or another overhyped, generic pitch deck. You need the signal in the noise. That’s what we aim to deliver.

The Insurance Lead was created to focus on what really matters. This is just the beginning. Our goal is to spark dialogue, not just deliver content. I invite you to join us, share your perspective, and leverage our original research for free as we explore what’s next for the industry. If we help even a few leaders make sharper decisions, challenge stale thinking, or spot opportunities others miss, then we’ve done our job.

Mark Breading
Founding Editor, The Insurance Lead
Senior Partner, ReSource Pro
2025 Top 50 Insurtech Influencer, InsurTech News
2024 Mentor of the Year, Consulting Magazine

Research reports

Insurance in 2035

Mark Breading

Editor in Chief

Meredith Barnes-Cook

Contributing Author

True Impact of Insurtech

Mark Breading

Editor in Chief

Editorial team and contributing authors

Editor in Chief

Executive industry and tech advisor

Mark Breading, Senior Partner at ReSource Pro, is well known for his perspectives on the future of the insurance industry and innovative uses of technology in insurance. His specialty areas include insurtech, transformational technologies, innovation, and distribution strategies. He has consistently been ranked as one of the “Top 50 Global Influencers in InsurTech” by InsurTech News. In 2024, he was named Mentor of the Year by Consulting Magazine.

Senior Editor

Research and trend analysis

Heather supports ReSource Pro’s advisory and consulting engagements through rich written content, quantitative and qualitative primary research, and market and technology trend analysis. Prior to joining ReSource Pro, she was a managing editor at ALM Media.

Editor

Data insights and visualization

As a research analyst, Ming supports ReSource Pro’s research initiatives, specializing in data analysis and building visualizations. She also contributes to advisory and consulting projects.

Contributing Author

30+ years experience

Vinay advises and leads clients through their digital transformation journey, which includes automation, data, analytics, and core systems transformations. He has over 30 years of experience in the insurance industry leading enterprise-wide digital and data transformation initiatives, delivering operational excellence, and driving organization-wide capability improvements.

Contributing Author

38+ years experience

Steve is an experienced strategic leader withdemonstrated operational acumen and a historyof success delivering significant measurableoutcomes. He has a proven ability to analyzeprocesses and trends to deliver innovativesales and service solutions, ensuring optimaloutcomes and customer satisfaction. He is adeptat leading large teams to achieve business goalswhile also enhancing employee engagement.He brings a depth of experience and valuableknowledge in operational efficiency, call centermanagement, continuous quality improvement,strategic planning, and operational redesign in theinsurance industry.

Contributing Author

30+ years experience

David Kaplan is a contributing editor to The Insurance Lead and the co-owner of Brand Newsroom LLC, an editorial consultancy. A journalist for 30 years, David has covered ad tech, digital marketing, media, and finance. He was the founding editor of aviation tech news site Kambr Media and location-based advertising publication GeoMarketing. David was previously an editor at AdExchanger, paidContent, MediaPost, Worth, and The Bond Buyer.

Contributing Author

35+ years experience

Cat Weaver is a contributing editor to The Insurance Lead and the co-owner of Brand Newsroom LLC, an editorial consultancy. Her bylines can be found largely in the field of contemporary art, where she has written for Adweek, The Observer, Hyperallergic, Art Antiques and Design, and Gallery Intel, with articles that range from satirical primers on art-speak to art market trend reports to thought pieces about intellectual property issues in the art world as well as the roles of cryptocurrency and digital tools in shaping the creation, value, and selling of fine art.